Mia Junghae Rong

How Google Works by Eric Schmidt & Jonathan Rosenberg This book is probably one of the most quickest ways of understanding how Google operates. If you want to have a glimpse of why Google is so successful, this book is for you. It also helps you to determine if you would be a good fit for Google as your employers. Are you in now?  There is no qualified people who can write a book about Google, probably just the founders, than Eric Sc hmidt and Jonathan Rosenberg. Eric is Executive Chairman of Google from 2001 to 2015 and Alphabet from 2015 to 2017. Jonathan was  Senior Vice President of Product from 2002 to 2011. These time periods marks the phase of rapid growth for Google. The company made initial public offering in 2004 and quickly became one of the world's largest media companies.    I was immediately impressed by their first chapter: How Alphabet Works . Alphabet was created in order to solve the problems they observed from being big as a company: Pr

I would like to keep/updating the ranking of all of the books I read in 2018. It forces me to think the most influential book to the least.  I hope this is a good guide to you as well.  Up-to-Date book ranking (22 books so far)  Link to the Amazon wish list http://a.co/8yfCbEY Ranking Title Author 1 The Content Trap Bharat Anand 2 Streampunks Robert Kyncl 3 The Phonix Project Gene Kim, Kevin Behr, and George Spafford 4 AI superpowers Kai-fu Lee 5 The four Scott Galloway 6 How Google works Eric Schmidt, Jonathan Rosenberg 7 Hit Refresh Satya Nadella 8 Zero to One Peter Thiel 9 Hooked Nir Eyal 10 The Industries of the future Alec Ross 11 Human+Machine Paul Daugherty, H.James Wilson 12 The Upstarts Brad Stone 13 Behind the Cloud Marc Benioff 14 Measure What Matters John Doerr 15 Swipe to Unlock Neel Mehta, Parth Detroja, Adi Agashe 16 Strategy Beyond the Hocky Stick Chris Bradley, Martin Hirt, Sven Smit 17 Move Patty Azzrello 18 Retention Point Rob

Hooked How to Build Habit-Forming Products  by Nir Eyal with Ryan Hoover A quick, simple, and decent read. If you are a marketer, designer, product manager, or entrepreneur, looking to build a product that customer love to engage, this is your book.  Can you think of any of the apps you open frequently? I would say mine are Email, Youtube, Bible app, Netflix, Words with Friends, Skimm, and Camera. This book shares the secrets into why you are hooked to those apps.  I really like this short succinct book (only 200 pages). He gives very clear frameworks and examples without going too deep into psychological theory. This book could have been a one-sitting reading, as long as time permits. Very engaging and interesting book.  Nir Eyal started this book by introducing Hook Model. Based on Hook Model, Habit Zone is reached when users access the app with enough frequency and its perceived utility is also high enough.   He then moved onto the four stages to create habitual produc

Measure What Matters by John Doerr The concept is simple: Measure what matters (Objective and Key Results). However this is a hard one to craft on your own. If you want to have a peep at how successful companies such as Google, Bono, and the Gates Foundation have  utilized it, this is a great book for you.  \ OKR means Objective Key Results. Book mentions it provides following benefits: p rovides focus and commit to priority,  help aligning and connect for teamwork, t rack for accountability, and s tretch for amazing.   Companies noted in this book include Google, Intel, The Remind, Nuna, MyFutbessPal, The Gates Foundation, Google Chrome, YouTube, Adobe, Zume Pizza, Lumeris, Bono's ONE campaign.  The beauty of OKR to me was that it help avoid any arguments on how to interpret test data and be able to move fast based on the outcome of the test. For all AB tests, we want to know which one works better for the company in a long term. However, when there is a cost ass

The Phoenix Project is an essential book for any executive trying to lead the high performing company. It is a really riveting novel to look deeper into the problems we face in today's two opposite objectives from the two IT organizations: Development and IT Operations. The objective of the Development team is to keep companies remain competitive by enhancing and changing codes. That of IT Operations team is to find the stability and security by not allowing changes of the codes. DevOps, a term introduced as a solution, is the key concept to resolve the two.  This book is really similar to The Goal in that it is a novel describing the process problems and help solving them. In The Goal and The Pheonix Project both, the main character was the crucial to save the company! Bill, the newly appointed VP of IT Operations, is tasked to resolve a series of issues that are prevalent in the current organization. 1. Companies don't view IT as their core compe

A strategist's guide to digital change  The Content Trap by Bharat Anand    The Content Trap is a must read for everyone in business world. His message is simple: connections are more important than contents. This book contains golden nuggets on EVERY single page. I usually underlines parts that I want to remember. This book ended up full of black underline entirely.  I also truly enjoyed the clarity of how he writes. As much as the concept was difficult, his style makes it super easy to follow.  Main idea is that businesses are falling 'Content Trap' - thinking that by having the best content or product/services itself is good enough, and missing the importance of connections. He divides this connection into three parts - User connection, Product connection, and Functional connection.  User connection  emphasizes the importance of users being connected via the products or services. Great example is Network effects. Like phones and soc

Swipe to Unlock by Neel Mehta, Parth Detroja, Adi Agashe The author has an incredible ability to explain things super easy with a great analogy. I wish I had this when I first experienced computer and internet. I thought this book is a great book to re-read till I could use in order to explain to my kids when they go to elementary school. I think this will be a great introductory content for youngsters since it covers topics like Operating Systems, Internets, Cloud Computing, and Big Data.  Three things I learned from this book -  1. Bloatware business model - smartphone comes with so many pre-installed app that users can't delete and eats up phone battery.  2. The Internet section clearly illustrates how it works. I was super impressed with the simple analogy to explain TCP/IP, DNS along with other things.   3. The world of deep web and dark(TOR, the onion router) - I have never realized how big the black market is.  The part I miss in this book is the dep

Streampunks  Youtue and the rebels remaking media by Robert Kyncl Streampunks, named by the author of the book Robert Kyncl, are referred to the stars utilizing the Internet video platform YouTube as a medium, as YouTube is transforming the media industry.  Robert Kyncl is YouTube's chief business officer. He brings the audience along the story of the media transformation with three topics.  First of all, Strempunks. He shares the background and important moments for the rising stars's utilization of YouTube, and how these influential creators are changing the world by creating the authentic contents. Hank and John, Tyler Oakley, Lilly Singh, Bassem Youseef, Michelle Phan, Jenny Doan, Felix Kjelberg aka PewDiePie, Casey Neistat. Each of them got into YouTube and realized their talents through the medium and expressed their creativity authentically. It also details the 24/7 level of  hard work, and lack of privacy that they have to bear with. How they