Mia Junghae Rong

How Google Works by Eric Schmidt & Jonathan Rosenberg This book is probably one of the most quickest ways of understanding how Google operates. If you want to have a glimpse of why Google is so successful, this book is for you. It also helps you to determine if you would be a good fit for Google as your employers. Are you in now?  There is no qualified people who can write a book about Google, probably just the founders, than Eric Sc hmidt and Jonathan Rosenberg. Eric is Executive Chairman of Google from 2001 to 2015 and Alphabet from 2015 to 2017. Jonathan was  Senior Vice President of Product from 2002 to 2011. These time periods marks the phase of rapid growth for Google. The company made initial public offering in 2004 and quickly became one of the world's largest media companies.    I was immediately impressed by their first chapter: How Alphabet Works . Alphabet was created in order to solve the problems they observed from being big as a company: Pr

I would like to keep/updating the ranking of all of the books I read in 2018. It forces me to think the most influential book to the least.  I hope this is a good guide to you as well.  Up-to-Date book ranking (22 books so far)  Link to the Amazon wish list http://a.co/8yfCbEY Ranking Title Author 1 The Content Trap Bharat Anand 2 Streampunks Robert Kyncl 3 The Phonix Project Gene Kim, Kevin Behr, and George Spafford 4 AI superpowers Kai-fu Lee 5 The four Scott Galloway 6 How Google works Eric Schmidt, Jonathan Rosenberg 7 Hit Refresh Satya Nadella 8 Zero to One Peter Thiel 9 Hooked Nir Eyal 10 The Industries of the future Alec Ross 11 Human+Machine Paul Daugherty, H.James Wilson 12 The Upstarts Brad Stone 13 Behind the Cloud Marc Benioff 14 Measure What Matters John Doerr 15 Swipe to Unlock Neel Mehta, Parth Detroja, Adi Agashe 16 Strategy Beyond the Hocky Stick Chris Bradley, Martin Hirt, Sven Smit 17 Move Patty Azzrello 18 Retention Point Rob

Hooked How to Build Habit-Forming Products  by Nir Eyal with Ryan Hoover A quick, simple, and decent read. If you are a marketer, designer, product manager, or entrepreneur, looking to build a product that customer love to engage, this is your book.  Can you think of any of the apps you open frequently? I would say mine are Email, Youtube, Bible app, Netflix, Words with Friends, Skimm, and Camera. This book shares the secrets into why you are hooked to those apps.  I really like this short succinct book (only 200 pages). He gives very clear frameworks and examples without going too deep into psychological theory. This book could have been a one-sitting reading, as long as time permits. Very engaging and interesting book.  Nir Eyal started this book by introducing Hook Model. Based on Hook Model, Habit Zone is reached when users access the app with enough frequency and its perceived utility is also high enough.   He then moved onto the four stages to create habitual produc

Measure What Matters by John Doerr The concept is simple: Measure what matters (Objective and Key Results). However this is a hard one to craft on your own. If you want to have a peep at how successful companies such as Google, Bono, and the Gates Foundation have  utilized it, this is a great book for you.  \ OKR means Objective Key Results. Book mentions it provides following benefits: p rovides focus and commit to priority,  help aligning and connect for teamwork, t rack for accountability, and s tretch for amazing.   Companies noted in this book include Google, Intel, The Remind, Nuna, MyFutbessPal, The Gates Foundation, Google Chrome, YouTube, Adobe, Zume Pizza, Lumeris, Bono's ONE campaign.  The beauty of OKR to me was that it help avoid any arguments on how to interpret test data and be able to move fast based on the outcome of the test. For all AB tests, we want to know which one works better for the company in a long term. However, when there is a cost ass