Mia Junghae Rong

A strategist's guide to digital change  The Content Trap by Bharat Anand    The Content Trap is a must read for everyone in business world. His message is simple: connections are more important than contents. This book contains golden nuggets on EVERY single page. I usually underlines parts that I want to remember. This book ended up full of black underline entirely.  I also truly enjoyed the clarity of how he writes. As much as the concept was difficult, his style makes it super easy to follow.  Main idea is that businesses are falling 'Content Trap' - thinking that by having the best content or product/services itself is good enough, and missing the importance of connections. He divides this connection into three parts - User connection, Product connection, and Functional connection.  User connection  emphasizes the importance of users being connected via the products or services. Great example is Network effect...

Swipe to Unlock by Neel Mehta, Parth Detroja, Adi Agashe The author has an incredible ability to explain things super easy with a great analogy. I wish I had this when I first experienced computer and internet. I thought this book is a great book to re-read till I could use in order to explain to my kids when they go to elementary school. I think this will be a great introductory content for youngsters since it covers topics like Operating Systems, Internets, Cloud Computing, and Big Data.  Three things I learned from this book -  1. Bloatware business model - smartphone comes with so many pre-installed app that users can't delete and eats up phone battery.  2. The Internet section clearly illustrates how it works. I was super impressed with the simple analogy to explain TCP/IP, DNS along with other things.   3. The world of deep web and dark(TOR, the onion router) - I have never realized how big the black market is.  The part I mis...

Streampunks  Youtue and the rebels remaking media by Robert Kyncl Streampunks, named by the author of the book Robert Kyncl, are referred to the stars utilizing the Internet video platform YouTube as a medium, as YouTube is transforming the media industry.  Robert Kyncl is YouTube's chief business officer. He brings the audience along the story of the media transformation with three topics.  First of all, Strempunks. He shares the background and important moments for the rising stars's utilization of YouTube, and how these influential creators are changing the world by creating the authentic contents. Hank and John, Tyler Oakley, Lilly Singh, Bassem Youseef, Michelle Phan, Jenny Doan, Felix Kjelberg aka PewDiePie, Casey Neistat. Each of them got into YouTube and realized their talents through the medium and expressed their creativity authentically. It also details the 24/7 level of  hard work, and lack of privacy that they have to bear...